Thrive in not being 100% sure. That is where the magic happens.
‘DARE: A Mindset for Innovators in the Digital Age’ provides a framework for calculated risk-taking. It guides you through a 10-step discovery to find innovation and novelty in the midst of uncertainty.
DARE is a Field Guide.
In essence, a field guide is a book designed to help the reader identify wildlife, plants or animals, or other objects of natural occurrence like minerals. What we aim to give you is a field guide about growth. It is designed to be used in the field. Not theoretical but practical. An illustrated handbook to help the reader — or rather, user — identify what is out there. Use it as a source of inspiration, reflection and assessment. Then, craft your own path towards innovative growth.